13th Street Commercial: Last Call

13th Street Commercial: Last Call

A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary. The idea is that one of the viewers in the audience receives a call from the main character in the movie and using voice recognition technology, the viewer can talk with the character and tell her what to do and where to go. So the movie becomes interactive, which means that the viewer can change it in real time. Sounds fun, doesn’t it? Watch the video below to see how it’s done.

Credits:
Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo
Executive Creative Director: Matthias Stiller
Executive Creative Director: Wolfgang Schneider
Creative Director: Andreas Henke
Creative Director: Christian Kroll
Creative Director: Peter Gocht
Art Director: Daniel Leverenz
Art Director: Marius Bell
Agency Producer: Julia Cramer
Concept: Andreas Henke
Production Company: Film Deluxe GMBH
Executive Producer: Glenn Bernstein
Executive Producer: Jurgen Krause
Producer: Katharina Strauss
Producer: Stephan Pauly
Line Producer: Marion Dopfer
Compositing: Daniel Kundrat
2D Artist: Daniel Kundrat

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